Learning Objectives
- Introduction to Sampling: Why sample? Population vs. sample
- Probability Sampling Techniques: Simple random, stratified, systematic, cluster
- Non-Probability Sampling Techniques: Convenience, snowball, quota, purposive
- Determining Sample Size: Practical considerations and basic power analysis concepts (conceptual, not computational)
- Modes of Survey Administration: Online surveys (Qualtrics, SurveyMonkey), mail surveys, telephone interviews, face-to-face interviews. Strengths and weaknesses of each