Learning Objectives
- Questionnaire Construction Principles: Clarity, conciseness, avoiding leading/double-barreled questions
- Types of Questions: Open-ended, closed-ended (dichotomous, multiple choice, rating scales)
- Designing Scales: Likert, Semantic Differential, Guttman. Reliability and validity considerations
- Questionnaire Flow and Formatting: Logical order, skip logic, visual appeal
- Pre-testing and Piloting: Importance of testing the instrument before full deployment