Learning Objectives
- Introduction to Survey Research: What is survey research? When is it appropriate? Historical context and evolution
- Strengths and Limitations: Advantages (efficiency, generalizability) and disadvantages (causality, self-report bias)
- Types of Surveys: Cross-sectional vs. longitudinal (trend, cohort, panel)
- The Survey Research Process: Overview of key stages from conceptualization to dissemination
- Developing Research Questions and Hypotheses: Translating research interests into measurable questions
- Conceptualization and Operationalization: Defining constructs and how they will be measured